HALLOWEEN CIRCUS IVANOV

9 October, 2026

🎃 HALLOWEEN CIRCUS IVANOV 🎪

The most magical Halloween is coming to Sofia Ring Mall!

This autumn, under the big top of Circus Ivanov, an extraordinary adventure awaits you, where fairy tales, circus art, and magic meet in one place!
🧙‍♀️ Witch Grid and her magical Dragon will lead you to a new magical world, where darkness and light meet and achieve perfect harmony! 🐉✨

You can expect:
✨ impressive aerial acrobatics
🤹 virtuosic juggling and incredible balance
🪄 magic and illusions
🐉 mythical creatures and fairy tale characters
😂 lots of laughter and fun moments
🎭 impressive costumes and sets
🦁 and, of course - the beloved Lion Cub Gogo, who will be your host under the big top!

This is not just a circus performance.
This is a world where fairy tale characters come to life before your eyes.
A world where children dream, and adults remember again what it's like to believe in miracles. ✨

📍 WHERE?
🎪 In the magical tent of Circus Ivanov in front of Sofia Ring Mall

📅 WHEN?
October 16 – 30
Weekdays – 18:30.
Saturday and Sunday 11:30 and 16:30.
*Tuesday is a day off

🎟️ TICKETS
Standard seats in sector:
👤 Adult – 15 €
🧒 Child up to 10 years old – 10 €

VIP seats in front of the stage:
⭐ Adult – 20 €
⭐ Child up to 10 years old – 15 €

👶 Children under 2 years old – free, seated on parent's lap.
🎟️ Tickets can be purchased online at www.circusivanov.com or at the circus ticket offices 24/7

20 years Bed Bath&Table – 20 years with love for the beautiful home

21 September, 2026

This year Bed Bath&Table celebrates 20 years – two decades dedicated to the beautiful home, the art of the set table, and those little details that turn everyday life into something special.
Over the years, Bed Bath&Table has become a place to discover premium collections for the table, bedroom, bathroom, and decor, as well as special gifts for people who appreciate quality and good design.
The brand's selection includes some of the most recognizable global names in porcelain, textiles, and home accessories – Rosenthal, Villeroy & Boch, Versace, Michael Aram, Lladró, Sambonet, Graccioza, Abyss & Habidecor, Decor Walther, Vossen, and many others.
Behind these 20 years are countless beautiful moments – festive tables, gifts for special people, favorite scents, and items that have found their place in the home and become part of its personal stories.

20 days. 20 brands. 20% discount.

For its anniversary, Bed Bath&Table has a wonderful reason to celebrate and wants to share it with its customers.
Within 20 days, 20 favorite brands await you with a 20% discount – every day with a new opportunity to discover something beautiful for your home or a gift for a special person.
Follow the anniversary offers on bedbathtable.bg and visit Bed Bath&Table to discover the selection in person.
20 years Bed Bath&Table. Thank you for making beauty a part of our shared story.

The campaign is valid until 30.09.

New H&M Collection

17 September, 2026

The H&M collection for the autumn/winter 2026 season is here!
Visit the store and discover the latest autumn offers and current models to refresh your wardrobe.

BACK TO SCHOOL WITH RADIO N-JOY!

15 September, 2026

🎒🎉The new school year is starting, but the fun is yet to come! 🥳

📅 September 19
⏰ from 11:00 to 13:00
📍 The Amphitheater of Sofia Ring Mall

Radio N-JOY brings together favorite performers, influencers, young talents, music, dances, games, prizes, and many surprises for the big „Back to School“ celebration!

⭐ ON STAGE:
🎤 Kriskata / with a great mood and a special surprise for fans
🎵 Mona / the modern face of Bulgarian folklore
📱✨ Alexcheto / from TikTok directly to the music stage
🎙️ Filip Donkov / the young talent who impressed the audience in „Bulgaria's Got Talent“
🌈 Vocal Studio „Duga“ / with favorite Bulgarian and international hits
🤸‍♀️ Rhythmic Gymnastics Club „Bilyana“ / grace, talent, and sportsmanship

And behind the microphones and at the center of the party will be Venzy and Krista from Radio N-JOY! 🎙️❤️
But the stage is just the beginning!

🎨 BIC Kids awaits young creators in a special zone for drawing, coloring, and fun.
🎮 Ozone.bg comes with „Get in tune with Ozone,“ special offers, a promo code, and opportunities for prizes.
🦷 EO Dent will ensure the celebration starts with even more beautiful smiles.
📚 PRESTIGE Language School will be part of the day dedicated to new knowledge and a successful start to the school year.
🍪 And PRESTIGE and NAYA waffles will add something tasty to the celebration!

And, of course, expect GAMES, PRIZES, AND MORE SURPRISES! 🎁🎉
Come with friends. Come with family. Come for the music, your favorite faces, the games, the photos, and the prizes!

❤️ Because the new school year deserves to start with a real celebration!

Time for Pro

14 September, 2026

📱iPhone 18 Pro comes with a new standard for Pro performance and design that cannot go unnoticed.

Come to the iSTYLE store and pre-order the latest iPhone models.

🗓️ Pre-order after 12.09.
✨ Available on 18.09. at 08:00.

📍We are waiting for you on level 1.

Discover the Reebok AW26 collection at CCC

9 September, 2026

✨ Discover Reebok AW26 at CCC — a collection where functionality meets modern urban aesthetics.

🤍 Clean silhouettes, comfort, and modern shades, designed to follow your rhythm — from workouts to everyday life.

👟 Your style. Your movement. Your Reebok.

COCCINELLE PRESENTS ITS NEW AUTUMN/WINTER 2026 CAMPAIGN: THE GARDENER’S STUDIO

31 August, 2026

For Autumn/Winter 2026 Coccinelle, presented in Bulgaria by MDL, opens the doors to The Gardener’s Studio – a world inspired by the tranquility and timeless charm of the English countryside. Surrounded by honey-hued stone houses, ivy-clad walls, blooming gardens, and light-filled greenhouses, this is a place where nature, craftsmanship, and creativity coexist in harmony.
Shot by Alessandro Burzigotti and styled by Michele Bagnara, the campaign tells the story of three women – Mila Bergsema, Tess Linnecop, and Lindsey Leonard. Each expresses creativity in her own way: one paints, another tends to the garden, and the third observes the world through the lens of her camera. Three personalities, three perspectives, and three ways of inhabiting the same space intertwine in an authentic story of daily rituals, shared moments, and spontaneous inspiration.
At the heart of the collection is the Coccinelle C-ME it-bag, presented in the new Winter Rose, Berry, and Fango shades. The Coccinelle C-ME Lock returns with new interpretations of materials – exquisite leather, corduroy velvet, and a multicolor patchwork inspired by British textile traditions.
The new Coccinelle Mavery Pocket reinterprets the traditional gardening bag with a clean silhouette and a distinctive detail with multiple pockets. The collection is complemented by Coccinelle Pansy ankle boots, Coccinelle Risako ballet flats in corduroy velvet, and Coccinelle C-Easy Smooth loafers, which combine comfort, functionality, and contemporary elegance.
With its Autumn/Winter collection, Coccinelle continues to explore the idea of modern femininity – natural, individual, and confident, finding inspiration in the beauty of everyday life.
Discover Coccinelle at MDL Shop, Sofia Ring Mall.

„Hawaii Park“ is in front of Sofia Ring Mall!

31 August, 2026

🛼 Come to the roller skating rink at „Hawaii Park“ in front of Sofia Ring Mall, towards Ikea.
🌴 Every day until September 13th!
🌺 A summer „Aloha“ mood awaits you, a free sandbox for children, giant chess, fresh cocktails, Hawaiian photo installations, and sweet treats.
The park is open every day from 10:30 AM to 9:30 PM, and you can buy tickets on-site or online at eventim.bg.
🛼 Skate, Eat, Aloha!
Hawaii Park 🥥